Challenger enters luxury audio market with concept store in ION Orchard

Singapore

FOR all the buzz that e-commerce gets, retail industry veteran Loo Leong Thye remains convinced that brick-and-mortar stores still make better business sense.

"Online is about convenience and price. If you don't sell cheap, people don't buy. If we do promotions, we do very well. If we don't do promotions, it's so-so," the founder and chief executive of electronics retailer Challenger Technologies told The Business Times on Friday.

"It's all about promotions. We know the market very well. Online bu…