KrisFlyer, KrisShop big part of SIA's growth story

Singapore

SINGAPORE Airlines (SIA) appears to be making waves in the non-core airline business with its KrisFlyer (KF) loyalty programme notching up a handsome revenue of S$700 million in fiscal 2019 - up 18 per cent from a year ago - with a membership base of four million and counting.

This is a "very significant" growth as it comes from a big base, said SIA chief executive Goh Choon Phong at a results briefing for the media and analysts on Wednesday.