Athleisure a growing trend that's here to stay

ATHLEISURE is a fashion trend of comfortable, casual clothing that can be easily worn for both exercise and normal-day wear.

It is growing in popularity as the idea of a multi-functional wardrobe takes off among consumers across different age groups in Singapore and around the world.

Athleisure brands, quick to point out that their products are more than just sporting goods, say it is about finding the sweet spot between function and fashion.

Sporting goods retailers like Decathlon focus on bringing in sporting gear for a wide range of sports and price them competitively.

"Sneaker culture" retailers such as Foot Locke…