Shopee ups entertainment ante; still favours growth over monetisation

Singapore

E-COMMERCE platform Shopee is doubling down on interactive features to boost user stickiness, while monetisation continues to take a back seat over growth for the Singapore-headquartered firm.

On Thursday, Shopee, a unit of New York-listed Sea Group, unveiled a new in-app live-streaming feature for users in Singapore, where sellers can promote their items over video in real-time.

Meanwhile, the company has also updated Shopee…