IF LOTTE Duty Free (LDF) Singapore managing director Jeff Soongyu Jeong could have his way, taste-making consumers travelling through Changi Airport would be such fans of Suntory, Hennessy, Penfolds and Pernod Ricard, they’d turn into advocates of those alcohol brands.

To help them get there, the Korean travel retailer last month reopened its Terminal 3 central duplex store after a US$19 million revamp.

Towering in the heart of T3’s transit area, the new store – by far the largest of LDF’s in the world – sports an 8-metre LED media wall and an all-glass facade. Within are various new concepts and technologies, a highlight being the world’s first The House of Suntory shop-in-shop boutique.