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Cruise Control

The demand for luxury sea travel is set to grow with more players like Seabourn

Published Thu, Apr 25, 2019 · 09:50 PM
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FOR BETTER OR for worse, most travellers tend to be a little leery, if not downright dismissive, of cruise-liners. And, in some ways, who can blame them when so many ships in the market are behemoths that loom like miniskyscrapers and pack in 6000 passengers?

But as mindsets change, the cruise business is showing phenomenal growth. According to Cruise Market Watch, 30 million passengers are expected to set off on a cruise in 2019, an impressive 68 per cent jump from 2009 when just 17.8 million sailed.

These numbers are primed to ratchet up, especially as the number of digital nomads grow, and Generation Z comes of age, serenely poised to become the largest consumer generation by 2020. As Cruise Lines International Association Inc points out in its 2019 Crui…

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