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Can old dogs learn new tricks? A look at BT’s journey to attract Gen Zs
Published Mon, Sep 18, 2023 · 05:00 AM
WHEN my former colleagues first came knocking on my door to get me to take on a new role in The Business Times (BT) less than a year ago, I was intrigued but sceptical.
They were looking for an editor for Thrive, BT’s young audience initiative.
It would be a stretch to say that their spiel was particularly compelling. The original team had all but left. It was a new product dependent on funding. The scene was saturated.
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