Giving shoppers a seamless experience

MUCH has been made about how the digital retail revolution is affecting customers - but what is the impact on the infrastructure needed to support the evolution of the retail supply chain?

Traditional stores and online channels alike are committing to significant IT investment as they both create and respond to changes in customer behaviour.

The surge towards more personalised customer interactions means increasing adoption of technologies and platforms such as Internet of Things (IoT), cloud and Big Data - although a new report from Vertiv shows one in four retailers are still slow to adopt these new technologies and integrate them across operations, in order to present a more integrated customer experience.