NEW possibilities are coming to the Beach Road/Ophir-Rochor area, where rejuvenation is in full swing.

Exciting transformations are creating a new work-live-play belt in District 7, which also basks in the vibrancy of life that comes with being part of Singapore's historic Civic District.

In the coming years, more than 1 million sq ft of Grade A office space and retail offerings will be ready, with new mixed-use developments jazzing up the commercial, retail and entertainment scene.

With the spotlight increasingly shining on this area, investors are turning their attention away from the traditional hotspots of Orchard and Marina Bay to focus on the Beach Road growth zone.

At the heart of this heritage-rich area, stands the remarkable South Beach Residences. Positioned at the very top of limited luxury residential possibilities in the neighbourhood, the project is well-placed to benefit from increasingly strong interest from property hunters.

A VERY SPECIAL INTEGRATED DEVELOPMENT

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With just 190 units, South Beach Residences is part of the award-winning South Beach integrated development that includes office, F&B and hotel components, as well as heritage buildings.

Directly linked to Esplanade MRT Station and City Hall MRT Interchange, this signature project includes the upscale JW Marriott Singapore South Beach in one tower, as well as 510,000 sq ft of Grade A office space in the other. The latter, the South Beach Tower, has attracted strong office tenants including big names in the corporate arena such as social media giant Facebook, Danish toy company LEGO, pharmaceutical group Sanofi and Internet technology company NetEase.

This iconic development boasts stunning vistas including that of the Singapore skyline as well as Marina Bay Sands, and is the only one that sits beside the Padang - the venue for many significant events in Singapore's history.

Another feature unique to South Beach are four historic buildings which have been beautifully conserved. The former military buildings turned majestic lifestyle and event venues were where the first national service enlistment took place in 1967; and are stately reminders of the development's inextricable link to Singapore's past.

Meanwhile, South Beach's modern sensibilities and environmentally-conscious design by leading British architectural firm, Foster + Partners, reflects its position at the forefront of a promising future.

AN ULTRA-LUXURIOUS RESIDENCE

Sitting above the JW Marriott Singapore South Beach, and occupying the 22nd floor to the top of the 45-storey building, South Beach Residences showcases multi-million dollar, unobstructed views from floor-to-ceiling windows. From St Andrew's Cathedral, the Padang and iconic Raffles Hotel in its immediate vicinity to Bukit Timah Hill in the distance and the sparkling CBD, shimmering Esplanade and glittering Marina Bay Sands, every perspective is amazing.

Luxury is at every touch point, from top-end fittings and appliances within the home to a sumptuous lounge in the basement, dramatic infinity pool and elegantly-appointed function rooms on Level 22; and a gourmet pantry and stunning reading room on Level 32.

Also at residents' disposal is a distinguishing feature of life in South Beach Residences - exclusive access to JW Marriott South Beach's services*. These include an extensive list of privileges courtesy of the hotel; and its Signature Residential Services, comprising a team of hosts who provide on-demand concierge assistance from help with bags and luggage, beverage and towel service, to private party arrangements*.

This is life in a rarefied world, in an area perfect for a thriving work-live- play lifestyle, so it's little wonder that some 80 per cent of South Beach Residences have already been sold.

AN INVESTMENT SET TO GROW

For those seeking to be a part of South Beach Residences, there are still opportunities available, mostly for two-bedroom units. Ranging from 990 to 1,216 sq ft, they are generously-sized - a trait that is especially scarce in the prime city area.

Given that the two-bedders are large, there is room to create a study from the extra space, affording residents the added option of working from home in absolute comfort and privacy. There are a variety of layouts, as well as units with or without balconies - with the latter being spacious and breezy zones, accompanied by priceless views.

As the homes are already completed, those purchasing for investment will benefit from being able to lease their units immediately.

Going forward, Beach Road's large injection of new office space will also lead to a surge in quality tenants looking to rent in the vicinity, ensuring robust rental demand. The area's rejuvenation with new lifestyle options combined with a rich cultural heritage, also means strong upside for capital appreciation. For investors seeking a trophy home, South Beach Residences, with its coveted attributes and sought-after location, represents a unique opportunity indeed.

* Services are chargeable.