Taking the consortium route into India
Introductions and shared resources help SMEs crack this tricky market
WHEN water quality and treatment company Environsens wanted to pitch its offerings to Indian government officials, it did not have to resort to cold-calling. Having entered the country via a consortium, it could rely on the group’s leaders for introductions.
Similarly, being part of a consortium meant that software company Eastcom Systems could get a tailored bundle of business contacts, streamlining its pitching process.
Such groupings organised by Enterprise Singapore (EnterpriseSG) are helping Singapore’s small and medium-sized enterprises (SMEs) enter India, a market that can otherwise be hard to crack.
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