Learning how to engage millennials

MILLENNIALS will soon surpass baby boomers to become the most powerful consumers on the planet. But what does it take to get through to them?

That issue is the topic of discussion at Engaging the Millennial Customer and Colleague, an upcoming seminar that will be held on July 9 at the NTUC Centre.

Organised by sgsme.sg, a business resource portal powered by The Straits Times, The Business Times and Lianhe Zaobao, the event is the third of six business-empowerment series supported by RHB Bank and co-hosted by U-SME, the SME arm of NTUC.