Ross Digital, a robotics and automation company, announced on Thursday (Jun 16) that it has raised S$4.2 million in its Series A+ funding round, led by food and beverage company Fraser and Neave (F&N). Existing investors which participated in the round include Frasers Property and zVentures, the corporate venture arm of Razer.

This brings the total amount raised to a sum of S$21.2 million since the company’s founding in 2017.

The tech company said that it will be using the funds for the “acceleration of product enhancements”, to expand into Thailand and Malaysia, and to grow its team of employees across offices.

Since its inception, Ross Digital has deployed 15 robotic arms in the region to its list of clientele which includes Martell, Timber+, Coffee & Toast, RazerCafe and a leading Singapore-based telco company. It has plans to introduce another 40 robotic arms into the market by the end of the year.

The firm will further partner with F&N to implement and distribute its suite of robotic, automation, digital and AI solutions in the South-east Asia region, including its latest 5th wave coffee robotic barista, which aims to emulate the coffee making skills of a veteran barista, including perfectly crafted latte art.

“It is very exciting for us to be able to partner with an F&B industry leader like F&N who would be able to help build the future of the F&B industry within the region,” said chief executive and founder of Ross Digital Gavin Pathross.

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“Through this investment and strategic partnership, we believe that we will be able to leverage off each other’s strengths to deliver phenomenal new market offerings for the more discerning Gen Z consumers.”