Healthcare 4.0

When you shop for toiletries or medicines in a supermarket, GSK keeps a close eye - with tracking sensors - to find out how and why you made those purchases. Data and analytics are a huge play for the pharmaceutical group, says its CEO for consumer healthcare, Brian McNamara.

Nisha Ramchandani

Published Fri, Nov 2, 2018 · 09:50 PM

GSK

BEEFING up capabilities in digital and innovation has been high on the agenda for Brian McNamara since he took the helm as chief executive officer of GlaxoSmithKline (GSK)'s consumer healthcare business in September 2016.

Mr McNamara oversees a business which develops and sells products in wellness, oral health, nutrition and skin health categories, with a stable of household names that include Sensodyne toothpaste, muscle gel Voltaren, malted drink Horlicks and Panadol. Its portfolio is evenly split be…