SUBSCRIBERS

Slick shift: Philip Morris' future vision

Is Philip Morris' new "smoke-free" mission statement a radical reinvention of the tobacco company - or sheer hypocrisy? COO Jacek Olczak says matter-of-factly - it's a strategic no-brainer.

Claudia Chong

Published Fri, Feb 15, 2019 · 09:50 PM

THE world's biggest listed tobacco company has a vision - to completely stop selling cigarettes.

Philip Morris International, owner of six of the world's top 15 cigarette brands including Marlboro, has publicly declared that it wants to build a "smoke-free future" by replacing all cigarettes with e-cigarettes or heated tobacco products.

"A smoke-free future, if you think very broadly, is actually a response to what consumers would like to have," Jacek Olczak, Philip Morris' chie…

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes