Vietnam has a booming e-commerce market, but what more can be done?

Singapore

VIETNAM is the fastest-growing digital economy in the region, in large part due to investment inflow which is still on an unprecedented rise. Over the last four years, approximately US$1 billion in funding has poured into Vietnam's e-commerce sector, reaching a record high in 2019.

At the same time, the last two years have seen the emergence of Vietnamese e-commerce players, such as Tiki, Thegioididong and Sendo, which are among the most successful e-commerce platforms in the region.

According to a report, Vietnam's booming e-commerce market, released by ISEAS Yusof Ishak Institute in January, the greatest potential of Vietnam's e-commerce sector can be seen via its enormous expansion, which is predicted to reach US$15 billion in terms of revenue in 2…