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Dialling up the future of call centres at banks

DBS spent S$10m in the last 5 years to personalise handling customers' needs which may involve calls to the customer centre

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DBS has spent some S$10 million over the last five years, in part to be increasingly more personalised in handling customers' needs that are typically associated with a call to the customer centre.

Singapore

HERE'S a peek into the future of customer centres at banks.

An online transaction fails to go through, and right there and then, the bank will send the customer a chat message, a text, or an e-mail, before having him or her ring up the bank to deal with the problem....

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