Can Razer sharpen its strategy?

It wants to expand its audience beyond gamers and build a platform that caters to those in their 20s and 30s, including offering investment and insurance products.

Claudia Chong

Published Sun, Oct 11, 2020 · 09:50 PM

Razer

RAZER was one of Hong Kong's hottest tech listings in 2017. But the stock has fallen 47.4 per cent since. The company is evolving, but investors aren't completely sold.

The loss-making Singapore- and California-based company derives most of its revenue from selling gaming accessories and laptops - 85.5 per cent in H1 2020 - but it has increasingly diversified into services over the past four years.

Razer now operates a virtual credits system for gamers, a merchant payments business and a consumer e-wallet. It also wants to create a digital bank for youth and millennials.

In an interview with The Business Times, Razer's chief strategy officer and fintech head Lee Limeng said the company wants to expand its audience beyond gamers and build a platform that caters to tho…