Cortina's Sincere plan a timely move to dial into China's market

A merger will allow Cortina to expand breadth and diversity of collection, include access to Sincere's Franck Muller distributorship rights in 12 Asia-Pac countries

Dylan Tan

Published Tue, Nov 17, 2020 · 09:50 PM

cortina

RUMOURS of its courtship has been swirling for months but like any budding romance, both parties played coy until Cortina Holdings' proposed acquisition of Sincere Watch finally surfaced in an exchange filing just past midnight on Monday.

Both companies are multi-brand luxury watch retailers with a long history in the local retail scene and the merger will see them give Singapore's other major luxe timepiece group The Hour Glass a run for its money.

Cortina's current portfolio of 32 brands, for one, l…