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If SIA needs more cash, it should tap travellers instead of investors

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If SIA wants to generate revenue from its customers, it should offer to sell vouchers that its customers can exchange for deeply discounted tickets once international air routes reopen, argues BT's Ben Paul.

FORGET the three-hour lunches aboard an A380 aeroplane, and the 30-minute flight simulator experience.

If Singapore Airlines (SIA) wants to generate revenue from its customers, it should offer to sell vouchers that its customers can exchange for deeply discounted tickets once...

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