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Modernising Eu Yan Sang

But group CEO Aaron Boey recognises that he is up against deeply rooted family practices while making the change

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"I've come from different roles, a lot of them are with foreign, multinational companies, all of which have helped me to develop my management style," says Mr Boey.

Singapore

SINCE his appointment as Eu Yan Sang's group chief executive in 2017, Aaron Boey has been working to steer the 140-year-old tradition-steeped company towards modernisation.

As an outsider taking over the reins, Mr Boey recognises that his responsibilities are delicate -...

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