GOOGLE has unveiled its next move in the race to dominate generative artificial intelligence: putting the technology directly into many of its most popular products.

The Alphabet division announced on Tuesday (Sep 19) that it would equip services like Gmail, Maps, Docs and YouTube with its Bard chatbot. First released in February, Google’s Bard has lagged behind OpenAI’s ChatGPT. Google’s executives, facing scrutiny from regulators around the globe, have said they will not rush to release AI services.

Google said in a blog post on Tuesday that the new features will let people look up flight information, map routes and watch relevant videos – all from one ongoing chat with Bard.

Google’s latest move follows Microsoft, which revealed plans in March to integrate ChatGPT into its Office suite of apps. Google said that none of the material generated by enterprise customers that Bard interacts with – such as company documents stored in the cloud – will be seen by human reviewers or used to serve ads.

With the updates, Google also said it was adding a feature for people to “double-check” Bard’s responses by showing source material found via Google’s search engine. BLOOMBERG