Samsung places AI at forefront as 2024 phone launches kick off
THE world’s most prolific smartphone maker is leaning into artificial intelligence (AI) as the key to unlocking greater sales this year.
Samsung Electronics announced it plans to launch its next flagship device on Jan 17 in San Jose, California – likely to be known as the Galaxy S24 – with a livestreamed event. The teaser to the launch promises only that “Galaxy AI is coming”. In past years, Samsung and fellow mobile makers have relied on improvements in camera technology and flexible displays to stand out, but 2024 promises to be a year where added AI capabilities take centre stage.
More than a billion smartphones with built-in generative AI are expected to be shipped by the end of 2027, according to Counterpoint Research estimates. OpenAI’s ChatGPT and Dall-E tools, which generate text or visual responses to users’ queries, are at the forefront of a generative AI wave that’s swept across the tech industry – and helped make Nvidia a trillion-dollar company by providing the key AI-training accelerators. The next step in advancing the technology is to integrate it into devices, as US chipmaker Qualcomm has touted over the past year.
“Samsung and Qualcomm are immediate leaders as current product offerings and capabilities position them as first movers,” the Counterpoint researchers wrote in December. “Similar to what it did with foldables, Samsung is likely to capture almost 50 per cent share for the next two years, followed by key Chinese OEMs such as Xiaomi, Vivo, Honor and Oppo.” BLOOMBERG
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Telcos, Media & Tech
OpenAI, Reddit sign partnership on ChatGPT, AI products, ads
Applied Materials forecasts strong third quarter on AI boom
Baidu ‘confident’ AI will sustain growth after sluggish first quarter
Newly privatised Toshiba to cut 4,000 jobs in restructuring drive
Siemens misses profit forecast as industrial business struggles
Microsoft asks hundreds of China staff to relocate, WSJ reports