BYD unveils two models in latest luxury sport utility push
BYD doubled-down on its expansion into luxury sport utility vehicles and off-roaders with two new models to take on the likes of Jaguar Land Rover Automotive.
China’s biggest automaker unveiled the Super 3 and Bao 8 SUVS at its Shenzhen headquarters on Tuesday (Apr 16) night in a glitzy livestreamed event. The carmaker didn’t specify if the new SUVs are hybrid or pure electric cars.
Apart from the two new models, the automaker also displayed Super 9, a conceptual high-performance racing car.
The launch is the first in a slew of unveilings in the lead up to the Beijing Auto Show, which runs from Apr 25 to May four and this year takes its place as China’s premier car show.
While BYD is best known for its range of budget EVs, such as the popular Seagull hatchback – which sells for 69,800 yuan, or less than US$10,000 – it is also pushing into the high-end luxury segment of the market.
Earlier this year it debuted its most expensive car, the 1.68 million yuan (S$316,635) Yangwang U9 high-performance electric supercar to rival Ferrari and Lamborghini.
GET BT IN YOUR INBOX DAILY
Start and end each day with the latest news stories and analyses delivered straight to your inbox.
BYD already offers one car under the Fang Cheng Bao brand – the Bao 5, also known as the Leopard five – a plug-in hybrid SUV that starts at 289,800 yuan. BLOOMBERG
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Transport & Logistics
Air Canada reports bigger loss than market expectations as costs rise
Maersk raises full-year profit guidance after strong quarter
ST Engineering bags more than S$175 million in contracts to upgrade Singapore’s public bus fleet
Hot stock: Nio climbs about 19.8% on stronger vehicle delivery performance
Cruise operator Norwegian lifts 2024 profit view, but Q1 sales miss hits shares
China’s electric cars keep improving, a worry for rivals elsewhere