Discounted ticket bonanza unlikely to hit SIA’s yield, earnings: Phillip
SINGAPORE Airlines’ upcoming discounted ticket bonanza is possibly a move to gauge demand and lock in sales further out into 2024, Phillip Securities Research told The Business Times.
As the tickets on offer account for only about 1 per cent of Singapore Airlines : C6L 0% (SIA) annual sales, and if most of the destinations are short-haul, the yield and earnings of the national carrier might only see negligible impact, Phillip’s research manager Peggy Mak said.
More than 170,000 discounted SIA tickets and some 200,000 discounted Scoot tickets will go on sale between Nov 3 and Nov 16, with the travel period between January and September 2024. But the quantum of the discount and the destinations for the over 370,000 discounted tickets have not been unveiled.
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