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Celebrating the passion behind local brands

A new campaign showcases the stories behind well-loved lifestyle labels

Tay Suan Chiang

Tay Suan Chiang

Published Fri, Nov 20, 2020 · 09:50 PM
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Singapore

WHAT do Eu Yan Sang, Bynd Artisan, Scene Shang and Prima Taste have in common?

They are all lifestyle brands that most Singaporeans would be familiar with. But not many may know the stories behind them or the struggle that the brand owners had to go through to put their name on the Singapore and international map.

A newly launched initiative by the Singapore Brand Office and Singapore Tourism Board, wi…

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KEYWORDS IN THIS ARTICLE

Enterprise Singapore
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