Price transparency guidelines to fight misleading practices kick in from Nov 1

Published Mon, Sep 7, 2020 · 09:50 PM

Singapore

IN a move to protect shoppers from being misled, the Competition and Consumer Commission of Singapore (CCCS) has issued a set of guidelines to stamp out fake discounts and free offers as well as add-on fees in advertisements by businesses.

Errant retailers and other suppliers of goods and services engaging in deceptive price practices have up to two months to clean up their act, before the guidelines kick in on Nov 1.

First announced last year, the price transparency guidelines, which apply to both online and brick-and-mortar sellers, specify price practices that may break the law and spell out what businesses should do.

At a virtual press conference on Monday, the CCS said the guidelines would set out how the competition and consumer watchdog interpret and wield the Consumer Protection (Fair Trading) Act (CPFTA) with regard to display and advertisement of price practice…