An action plan for companies to combat Covid-19

IBM's guide flags four components: employees, customers and partners, finance and operations, and the community in which they operate.

Published Thu, Mar 26, 2020 · 09:50 PM

Covid-19

TO SAY that these are unprecedented and extraordinary times is an understatement. The Covid-19 pandemic has dragged individuals, corporations and governments around the world into a maelstrom of reaction. Just this week, India began a 21-day nation-wide shutdown; Malaysia extended its movement restrictions to mid-April; and here in Singapore, entertainment venues and tuition centres will be shuttered for a month.

Global disruption is the new normal as guidelines and policies evolve with the progression of the virus spread.

What do companies do now to deal with the uncertainty and keep running? The answer begins with a single, simple notion, as obvious as it is difficult: Calmness. Amid any crisis, staying calm is the first step, followed closely by its analogue: Patience. What happens afte…