Why Tudor is going pink
The colour is not for everyone, but the brand says it is OK with that
WATCHES and Wonders Geneva 2024 is just around the corner, but one of its exhibiting brands, Tudor, is already making heads turn with a shock drop ahead of the annual luxury watch show.
From (almost) out of nowhere, the brand unveiled a new iteration of the Black Bay Chronograph – its dial splashed in a shade of pink.
Unexpected? Yes, especially since pink is not a colour commonly found on a luxury timepiece even though Tudor’s big brother Rolex used it a few years ago on an Oyster Perpetual, while Grand Seiko slapped a similar shade on one of its Four Seasons pieces (Spring).
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