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Fashion's Helping Hand

The local fashion industry is finding constructive new ways to engage its consumers by actively contributing during this pandemic.

Published Thu, Jun 11, 2020 · 09:50 PM

Fashion

THE COVID-19 PANDEMIC has left no industry unscathed and that includes fashion. Rather than wait it out, luxury brands such as Gucci and Prada took the initiative to limit production of their high-end goods, and pivot towards making masks and hospital wear as their contribution to the fight against the virus. Back home, independent local brands have also been whipped by the crisis especially with the circuit breaker measures. Being mainly SMEs, they're had to rethink their operations including stock intake and garment production, while trying to stay on the radar of their customers. Here's what some are doing to stay relevant and proactive during this crisis.

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