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Luxury Watches Go Online

Buy your favourite timepiece with a click of the mouse

Published Thu, Jun 11, 2020 · 09:50 PM
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AFTER DRAGGING THEIR feet to enter the digital world, it took a pandemic to tip luxury watch brands over the threshold into the realm of e-commerce.

Last month, as Covid-19-related lockdowns continued to curb foot traffic to physical stores, IWC unveiled its "virtual reality boutique" in Singapore, while Bulgari also introduced its online store here and in eight other countries.

In April, after the forced postponement of the mega Watch…

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KEYWORDS IN THIS ARTICLE

Covid-19
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