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Singapore's First Virtual Fashion Fest

Creative director Daniel Boey says going digital might just rescue the local industry

Helmi Yusof
Published Thu, Jul 16, 2020 · 09:50 PM
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A NEW DIGITAL fashion festival called The Front Row may be what the local industry needs to become viable. The festival features virtual fashion shows and style presentations by two dozen homegrown labels, as well as interactive workshops and gallery tours, from August 20 to 29. Labels include Elohim by Sabrina Goh, GINLEE Studio, Holtan Vibes, ITT SWIM, MAX.TAN, Olive Ankara, Reckless Ericka and Shirt Number White, as well as guest collections from other ASEAN countries.

The festival offers ''front row'' seats for anyone watching it online, and promises versatile, ''season-less'' looks that you can theoreti…

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