WHEN my editor and I set out to do a story about Singapore Post : S08 0% being the first major company listed on the Singapore Exchange (SGX) to report on non-binary gender statistics, we thought it would be a relatively straightforward piece.

All I needed to do was to send out queries to human resources experts, agencies that provide environmental, social and governance (ESG) ratings, as well as investors.

The idea was to understand how the market would view corporates that embark on such novel disclosures, and whether that would have an impact on the ESG credentials of these companies.