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THE BROAD VIEW

Could scenario planning have saved Robinsons?

The current pandemic is a classic example of a wicked problem that has no immediate solution, is unique, and one which conventional processes fail to tackle.

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Staff packing items while shoppers queue to pay for their purchases at the Robinsons outlet at Raffles City Shopping Centre. Robinsons' experience over the last decade of opening and then closing expensive outlets at Marina Bay Sands and at Jurong East Mall indicated a failure of strategy.

CONSIDERING Singapore's proud history as a trading nation it is perhaps sad, and a little ominous, that Robinsons is shuttering its stores forever. Set up in 1858, Robinsons is an iconic department store intimately tied to Singapore's history. But the business world does not dwell on...

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