Sales galleries get more creative to woo buyers

Singapore

DEVELOPERS in Singapore's private housing market, particularly the high-end segment, have upped the ante on creativity by offering more at sales galleries, from virtual walk-throughs to elegant hotel-style lounges with coffee bars and more smart home features to wow potential buyers.

Given the stream of residential projects in the pipeline this year - notably in the luxury segment - this trend of one-upmanship among builders is set to continue, say industry watchers.

OrangeTee & Tie's head of research and consultancy Christine Sun said: "Some showflats are more impressive than others. These luxury projects target high net worth individuals, who tend to be mo…