From tea bags to canned beverages, Gryphon brews a new identity
KNOWN for its tea bags and loose-leaf tea, Gryphon Tea now offers canned tea-based beverages and is rebranding simply as “Gryphon” – in a further step away from its parent company, tea wholesaler Lim Lam Thye.
Gryphon’s founder Lim Tian Wee, part of Lim Lam Thye’s fourth-generation leadership, has been interested in prepared beverages since 2004, when a supplier approached the parent company to formulate a limited-time-only iced green tea for McDonalds.
After that project, Lim did not continue working on beverages because he was focused on developing a consumer tea brand – which would become Gryphon Tea.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Singapore
Social cohesion, long-term planning, political stability are imperatives for Singapore: PM Lee
As airports expand, Singapore SMEs can tap opportunities
Singapore’s industrial harmony cannot be taken for granted: Ng Chee Meng
Singapore’s employment growth eases in Q1, as tighter foreign worker quotas kick in for construction firms
US-Singapore FTA marks 20 years: a bridge ‘at the right place, right time’
Biden’s ‘worker-centred trade policy’ involves building ‘tripartism’: US trade chief