Singapore retail, F&B firms team up to spur China business

Singapore

SOME Singaporean retail and F&B companies in China are banding together to spur business amid a slow recovery from the coronavirus pandemic, led by industry bodies.

Last month, 12 Singapore companies, led by Enterprise Singapore and the Singapore Chinese Chamber for Commerce and Industry (SCCCI), mounted a promotional campaign on Chinese e-commerce platform Meituan Dianping. The companies include bakkwa retailer Bee Cheng Hiang, TWG Tea and Chinese restaurant group Imperial Treasure.

The campaign page attracted close to 5.5 million visits by the time the campaign ended on May…

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