Fave veteran Ng Aik-Phong joins ShopBack as managing director
SHOPPING and rewards platform ShopBack on Monday (Feb 7) appointed Ng Aik-Phong, a longtime executive at industry peer Fave, as its managing director.
Ng was most recently managing director at Fave South-east Asia, where he led the launch and growth of its payments solution FavePay and "buy now, pay later" (BNPL) offering FavePay Later, in Singapore, Malaysia and Indonesia.
In his new role, Ng will lead the rollout of 2 products, ShopBack In-Store and ShopBack Pay, in Australia, Thailand and Taiwan. ShopBack In-Store is a rewards and loyalty platform for brick-and-mortar outlets; ShopBack Pay allows in-store payments while stacking rewards. Ng will be responsible for driving merchant adoption and strategic partnerships in both product lines.
Ng, who contributed to the founding of Fave, has over a decade of experience in e-commerce and fintech. He previously held Asia-Pacific leadership positions in Groupon, before co-founding and providing seed investment for fitness platform KFit. Ng was later deeply involved in KFit's acquisition of Groupon Singapore, Malaysia, and Indonesia, and its subsequent rebranding as Fave.
"The addition of Aik-Phong to ShopBack's leadership bench marks yet another significant milestone in the group's mission," ShopBack said in a Monday press release.
Ng's appointment at ShopBack comes as the company moves deeper into the fintech realm. In December last year, ShopBack acquired BNPL startup hoolah. It later named ex-Zip executive Hamish Moline as managing director of financial services, to develop products including BNPL.
SEE ALSO
GET BT IN YOUR INBOX DAILY
Start and end each day with the latest news stories and analyses delivered straight to your inbox.
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Startups
Indonesia agritech startup Elevarm bags US$2.6 million in seed round led by Insignia
Grab-led GXBank teams up with Zurich to offer affordable insurance
GoTo eyes private placement of 120.1 billion shares
SoftBank leads US$1 billion funding for UK self-driving startup Wayve
Singapore battles to revive struggling stock market
NSG BioLabs bags US$14.5 million funding; inks tie-ups with Merck, EnterpriseSG