INTEGRATED platform startup TipTip has secured more than US$13 million in a Series A funding round led by venture capital firm East Ventures.

The round also saw participation from existing investors Vertex, SMDV, B.I.G. Ventures and prominent angels, announced TipTip on Monday (Nov 28).

This comes after the startup secured US$10 million in seed round funding earlier this year.

Founded in October 2021, TipTip provides an online marketplace for content creators to showcase and monetise their work by either selling their digital content directly or via TipTip’s promoter network, as well as conducting live sessions.

“With the assistance of TipTip’s promoter network, the platform enables creators to monetise their contents directly without depending on sheer number of views or advertising clicks,” said Vertex managing partner Joo Hock Chua.

TipTip’s chief executive and founder Albert Lucius was also co-founder of Indonesia-based tech company Kudo, which he helmed as chief executive until Kudo was acquired by Grab in 2017.

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TipTip said its platform has experienced “incredible” market acceptance since its official launch in July 2021, with revenues growing more than 20 times in the last two months. It added that TipTip creator-promoters earn an average of more than US$200 within 30 days of being active.

The platform currently has 2,500 content creators and over 30,000 users. It aims to recruit more than 30,000 creators and 300,000 users by early 2023.

East Ventures co-founder and managing partner Willson Cuaca said he sees “immense growth opportunities on the horizon” for TipTip. He expects the company to “continue its exponential growth trajectory on the back of its hyperlocal strategy which adapts really well to the changing creator and customer behaviour in the post-Covid era”.