The Business Times
GARAGE
·
SUBSCRIBERS

SoCash leans into B2B e-payments with dethroning of cash as king

Fintech startup will be up against incumbent e-payments enablers; hopes to stand out with bundling strategy

Sharanya Pillai
Published Wed, Jan 19, 2022 · 05:50 AM

Singapore

PIVOTS, pivots and pivots - that is how SoCash chief Hari Sivan describes how the past two years have been. The startup made headlines a few years back with its model of turning even mamak shops into cash withdrawal points, a cheaper alternative to ATMs for banks. But this vision has run into challenges.

"I'll be honest - it's been extremely tough for us," Sivan told The Business Times. "When we started SoCash, the premise was distribution needs to change - the ATMs, branches. From 2017 to 2019, we built the platform and the network. And then suddenly, in early 2020, the whole world went into lockdown."

KEYWORDS IN THIS ARTICLE

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Startups

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here