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Serving the Asian woman

To Magesvaran Suranjan, Procter & Gamble's president, Asia Pacific, Middle East and Africa, the exacting standards of the Asian woman make her the ideal consumer. He also talks about the company's next frontier.

"What I like to do is stay on the frontier of digital investments, digital capability, and iFuture is just the next frontier. It is the supply chain of the future, digital engagement of the consumer, and innovation - understanding the consumer, so that we know, we learn and understand, the products that she wants in the next generation." - Magesvaran Suranjan.

CONSUMER goods veteran Magesvaran Suranjan's ideal customer is a woman - and not just any woman.

"The Asian consumer is incredibly discerning," he tells The Business Times, using the word nearly a half-dozen times to emphasise her demands.

"What she needs, in terms of the product...

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