The Business Times

AMG head Moers poised to be Aston Martin's new CEO

Published Mon, May 25, 2020 · 09:50 PM

Frankfurt

ASTON Martin Lagonda Global Holdings Plc is poised to replace chief executive officer Andy Palmer with the head of Daimler AG's Mercedes-AMG performance division, according to people familiar with the matter.

AMG head Tobias Moers could be named as Aston Martin's new CEO as soon as this week, the people said, asking not to be named because the matter is confidential.

In a statement, Aston Martin said it is reviewing its management team and any announcement will "be made as and when appropriate". The Financial Times reported earlier on the planned changes.

The shake-up comes less than two months after the British sports-car maker brought in new investors led by billionaire Lawrence Stroll, who became executive chairman. The £536 million (S$930 million) capital infusion was meant to rescue the debt-laden company, which has struggled since Palmer took it public in 2018 with a plan to mimic the success of Italy's Ferrari NV.

Instead, sales stalled, inventory piled up and Aston Martin found itself short of cash earlier this year even before the coronavirus threw the auto industry into a virtual standstill. The company has seen its shares fall more than 90 per cent since the initial public offering.

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Aston Martin said this month that it may need to raise more funds and take further steps to cut costs and control cash as the car-sales collapse upends its turnaround plan.

Mr Palmer, who joined Aston Martin from Nissan in 2014, has been focused on the introduction of the pivotal DBX, a US$189,000 sport-utility vehicle at the heart of Aston Martin's comeback strategy. The company is banking on the model selling in higher volumes than the iconic sports cars made famous in the early James Bond movies.

Mr Moers, 54, studied engineering in Offenburg, Germany. He briefly worked at an electric-car startup before joining AMG, where he has held the top job since October 2013. BLOOMBERG

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