As office workers make their return, so does the lowly cubicle

Published Sun, Dec 24, 2023 · 02:58 PM

AMONG office designers and architects, cubicles are rarely mentioned. The once-ubiquitous fixture, so popular in the 1980s and ’90s, has become vilified as a sign of the dehumanisation of the workforce. Design experts today say cubicles are a “hard no”.

And yet cubicles, like scrunchies, are back, spurred by demand from employers and employees alike.

“I frankly thought the cube market was dying,” said Brian Silverberg. He sells refurbished and used office furniture with his brother in their store, the Furniture X-Change, in New Jersey. “We have sold more cubes in the last three years than in the five years before,” he said, adding that 2024 would be “bigger than this year”.

Covid-19 was an amplifier of a trend that preceded the pandemic. But as workers returned to the office after months of working at home, quiet spaces became more important, said Janet Pogue McLaurin of Gensler. “We had seen a drop in effectiveness because of noise interruptions, disruptions and a general lack of privacy,” she said.

High global demand has made cubicles and partitions a US$6.3 billion market, and it is expected to grow over the next five years to US$8.3 billion, according to a 2022 report from Business Research Insights, a market analysis firm.

Furniture manufacturers had already recognised that workers wanted some privacy despite the tendency of employers to value collaborative areas more highly than individual workspaces.

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Anyone who has ever worked in an office with benches “hates the open plan”, said Michael Held, vice-president of global design at the furniture-maker Steelcase.

Working from home during the pandemic offered some relief from noisy co-workers, but it also brought new distractions, including constant interruptions by family members and roommates, and the nagging temptation to do household chores. Employees cite a lack of focus as the biggest problem with remote work, said Ryan Anderson, vice-president of global research and insights at MillerKnoll, the furniture-maker, which tracks worker trends with the Boston Consulting Group and messaging platform Slack.

As a result, just as companies are trying to juggle remote work and in-office mandates, they are also deliberating the right mix of collaborative areas, conference rooms and individual spaces.

For example, at Grassi, a New York accounting and auditing firm with 500 employees, the offices have been reconfigured to hybrid spaces, emphasising cubicles or semi-private areas along with open collaborative spaces.

Some of the company’s seven offices were “too open with no dedicated private space”, said Jeff Agranoff, the company’s chief human resources officer. Now, the firm has a combination of open and private spaces.

The company also eliminated reservation scheduling for desks, an arrangement known as hoteling. “Everyone has a dedicated space,” Agranoff said, “because we were concerned that significant hoteling would deter people from coming back to the office.”

Many employers now offer a variety of workspaces, including shared offices, conference rooms, phone booths and libraries, McLaurin said. And, yes, cubicles.

Just don’t expect to see 6-foot-high panels – those remain out of fashion. Instead, the new cubes offer what Held called “sitting privacy” with 54-inch-high panels.

And unlike the cubicles in films such as Office Space, which satirised their commodified and sanitised look, the current iterations are ergonomic and flexible, and may include lighting. They can be rectangular or rounded, with fixed or adjustable walls, and can accommodate multiple electronic devices.

Teams can adapt them to different needs, and some include sound-masking features. Steelcase, for example, has incorporated panels that absorb some sound waves, creating “less echo in the space”, Held said, while also reflecting out less noise.

MillerKnoll has a workstation that “is not so much a cube and not really a private office”, but instead is a “small enclosed environment that is comfortable physically”, Anderson said.

Standing desks are often incorporated in both new or refurbished workstations. Some of Grassi’s refurbished cubicles include glass walls. Arms can be attached to raise or lower monitors to accommodate different heights as well as video calls.

Demand for refurbished workstations has dropped from its pandemic spike, but it still eclipses pre-pandemic levels. With its increase has come a concomitant drop in office benches, said Trevor Langdon, the CEO of Green Standards, a company in Toronto that resells, donates and recycles office furniture. More popular now are smaller setups that incorporate cubicles, he said, adding that his inventory “suggests that our clients are holding on to their low-panel workstations”.

After long stretches of working from home during the pandemic, manufacturers are acknowledging the influence of residential design on office furniture. Some employees are taking this one step further by importing home decor into their workspaces. Cubicle dwellers often post photos on sites such as Pinterest and Instagram.

Lucas Mundt, a logistics analyst at Simple Modern in Oklahoma City, had already helped co-workers hang photos, but he wanted to transform his cubicle into a faux wood cabin. After getting permission, he set to work over a weekend, when the office was empty. “I wanted to do it big and over the top,” he said.

He added laminate wood floors and covered the walls with a woodlike adhesive paper. He appended a picture of a window and, although he does not hunt, added two stuffed animals meant to replicate those often found in hunting lodges. The chandelier and the space heater – which looks like a wood-burning stove – are voice-activated.

The transformation was a hit in the office. The company’s CEO, Mike Beckham, was such a fan that he posted photos on social media and gave everyone in the office a US$250 allowance – about the amount Mundt estimated he spent – to redecorate their cubicles.

Mundt acknowledged that his renovation was beyond the norm. “If I’m going to spend 40 to 50 hours a week there, I wanted it to feel comfortable and relaxing,” he said. “And I feel at home in the mountains.” NYTIMES

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