INCOME Insurance marked the inaugural International Day of Zero Waste on Mar 30 with the launch of the first part of its Income Eco Run (IER) event.

Members of the public were invited to run their distance of choice on that day by downloading any recommended GPS tracking apps which included Garmin and Nike Run Club.

Income Insurance then matched S$1 for every kilometre clocked based on the public’s submissions of their run distances on Mar 30.

The amount collected for the dollar matching will be added to the total donation that Income will be making to the Singapore Environment Council (SEC) in support of the Zero Waste cause after the second part of the event on Jun 11.

The mass run that day will allow runners to choose the distance they want to run – ranging from 3 km to 21 km. Income Insurance will again donate S$1 for every 1 km clocked. It aims to attract up to 5,000 runners.

Andrew Yeo, chief executive officer of Income Insurance, said: “Income has been championing the Zero Waste cause via the Income Eco Run since 2017, and we are looking forward to continuing such public advocacy for climate resilience again with a new and more accessible event format that encourages participation.”

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In conjunction with World Environment Day, the company is encouraging runners to run in their own orange T-shirts or past Income Eco Run race T-shirts to promote reusing and recycling of existing clothes.

The organiser will also do away with giving out commemorative medals. Instead, all participants will receive e-certificates in recognition of their participation. They can check whether they have achieved their personal-best timings on the event website.

Jen Teo, executive director of SEC, said: “Globally, there is an increasing sense of urgency to transition from education and awareness into climate action. Leading a sustainable lifestyle is fundamental to taking responsible actions. We hope that the dollar matching by Income Insurance for every kilometre that IER participants clocked will spur our communities to join the cause and contribute proactively to Singapore’s accelerated climate aspirations.”